New Energy Articles Blog

Do you have your own business or an idea for a business that you’ve been working on for awhile?  You may have noticed that the holiday season has a way of taking over any extra time you might set aside to market your business.  As soon as Thanksgiving hits, the turkey hits the fan and we are in a winter wonderland of presents, food, decorations, family, friends and school activities. 

And, because you are a multi-tasking marvel, you are able to keep your eye on the drumstick, and your business chugging along at the same time.  But, you may also find that your ability to spend time on creating extra marketing efforts to attract clients and customers, is disappearing faster than last night’s fresh-baked holiday cookies.

I have a few solutions to share with you.  First of all, I want to extend an invitation: I am holding  a FREE tele-seminar along with my brilliant business partner, Christine Lewicki, a professional coach who specializes in coaching entrepreneurs. 

The topic of the tele-seminar is:

“Discover the Number One Secret to Powerful Marketing!” and the best part is that if for some reason you cannot be on the call live, it is being recorded. 

Learn more and register here:  www.gameplanforyourbusiness.com/marketingcall

Here’s what one of our past participants has to say:

“I highly recommend their program to any woman who wants to start a business or take an existing one to the next level (like me).  They are absolutely wonderful, serious and empowering coaches, and offer great tools to mom-entrepreneurs. I have already attended 6 teleclasses and each week look forward to it. It is one of the best investments I made for myself and my business.

Click here to go to the sign up page and you will receive all of the details.  (By the way, I will never share your information with anyone.  I respect your privacy.)

http://www.gameplanforyourbusiness.com/marketingcall/

Here is what we promise to teach you on the call (and we always over-deliver!)

√ A strategy for identifying your ideal client that uses our “inside-out” approach.

√ The ability to differentiate between your target market and your ideal client.

√ A step by step plan to create your “headline” based on the unique needs of your ideal client.

√ A strategy for creating a marketing message that attracts your ideal client.

√ A glimpse into the “Game Plan For Your Business” program.

 The holidays are a wonderful time.  We don’t want to miss them because we are too concerned with business issues.  On the other hand, once January rolls around, we don’t want to feel that we have let our business dreams go for so long that the idea of getting back on track is overwhelming.  Not only do we need to be more flexible to accommodate holiday activities, but we would like to take the opportunity to be with our loved ones. 

So what to do?
 
Coach Me Quick tips for building your business while the turkey hits the fan.

1.    Listen to our FREE “Discover the Number One Secret to Powerful Marketing!” call.  If I didn’t know it was going to be full of great information, I wouldn’t be offering it.  Here’s the link to sign up:  http://www.gameplanforyourbusiness.com/marketingcall/

2.    Identify one action you can take consistently to move your marketing vision along during the holidays.  Maybe you are writing a blog or contacting vendors?

3.    Aside from your action identified above, focus on doing the most important day to day business activities only and table the less important activities for January, 2010.

Choose what is happening.  If you find that you are spending less time on your business in order to be with your kids; embrace that as a choice and not something that is happening to you.  Enjoy life!

Tags: entreprenuer, find your ideal client, getting things done, marketing small business
Posted in Uncategorized | | No Comments »

Copyright 2006 strength-training-woman.com

I recently gave a seminar to folks interested in starting their own online business.  Most of them were looking for information about shopping carts, search engine optimization, hosting, and tech related issues.  I believe they were all stunned when I explained that I would not address any of their questions until they told me their niche.

It felt as though 5 minutes passed by before any one said a word.  I could tell that not one person knew their niche.  I expected this.  In fact most hopeful net entrepreneurs miss this very important first step.  Choosing your niche.

It is so easy to get caught up in technical details, marketing, cash-flow charts and such, but what good is stressing about those concerns when no niche is chosen?  It’s like putting the cart before the horse.  Step 1 in creating an online business road map to success is defining your niche.

Websters.com defines a niche as a situation or activity specially suited to a person’s interests, abilities, or nature.  It also says a niche is a special area of demand for a product or service.  A niche is a target market.  It is focused, not broad.

Here are a few examples of niches: golfing for women, hot rods of the 1970’s, Greek desserts, and organic herb gardening.  Here are examples of topics that are not niches: golf, cars, food or gardening.  Do you see how a niche is focused and a topic is broad?

Determining your niche is the first step to producing a successful online business.  Your business should be built around 1 niche.  Your products or services should provide solutions to problems or concerns within your niche.  Your site content should provide information about your niche.  Creating an online business around your niche helps you rank better at search engines, positions you as an expert, and creates buzz in your industry.

Here are a few simple questions to help define your niche:

- What are your hobbies?

- What experiences/skills have you collected through school and jobs?

- What is your biggest passion in life?

- What hobby/experience/skill/passion would you enjoy building a business around?

- Have you often been told by people that you should go into business doing a particular thing?  For example, sell your famous muffin mix or sell your web design services.

My best advice is to choose a niche that you are passionate about.  Building a business takes effort and patience.  You will have a much harder time motivating yourself through the difficult periods of business if you dislike your niche.  So choose wisely.

Follow your gut and pick the best niche for you.  Income will follow where passion and hard work lead.  Begin researching your niche industry and then move forward with your plans.

A successful online business road map will look something like this:

- Choose niche.

- Research industry.  Find problems people have in that niche.

- Brainstorm a service or product to solve people’s problems, or become an affiliate for an existing product/service.

- Choose a hosting company that provides everything you need in one low cost price.  A good hosting company will provide support, easy page building, traffic analysis, search engine optimization, ability to create a newsletter and RSS feed and much more.  Check out my site to see who I use for my online business.

- Begin building your site around your niche.

Tags: Define, entreprenuer, Finding, hosting, how to, Lynn VanDyke, niche, online business, SBI, SiteSell, Topic
Posted in Uncategorized | | No Comments »

Throughout this economic downfall we have been witness to a number of corporations both gigantic and tiny fail.  It appears to many folks that we are slipping  into what many people might consider to be a all out depression if things don’t turn around.  This predicament is leaving many business owners searching for methods to make money and looking for workable businesses that can perform well when our economy is so slow.  A lot of people have been saying that getting into any business that is involved with the financial world would be unadvised.  But there is one business in finance that is making money at the present moment and that is the credit card debt relief industry.  

So how come this debt relief industry is doing so nicely? Just reflect on it for a minute, debtors have been getting laid off from their jobs, losing their houses, and all the meanwhile stacking up mountains of debt on their credit cards.  The credit card debt relief industry has always been one that earns a lot of income because Americans are always in debt, however during a recession it is much more lucrative.  Because during a recession people need to keep as much capital as they can and removing credit card debt out of their financial picture is an extremely smart choice to make towards saving money for surviving the recession.  

There are two primary plans in the consumer debt relief marketplace that debtors use to get out of debt. These two methods are consumer credit counseling and debt settlement.  Both are pretty different methods in which to get rid of credit card debt, but both could be very helpful to people who are stuck in a really miserable debt situation.  

Debt settlement has been showing to be the greatest help to most people throughout this recession because it can save them the greatest amount of money.  So without needing to say it is also the best niche in the credit card debt relief industry to make the largest amount of profit.  It has come to the crossroads in our economy that people not only want aide with their debt problems they need the help.  

With a debt settlement program consumers will be having negotiations made on their behalf by a debt settlement company to settle their balances for less than what they currently owe.  And recently the creditors have been giving record low settlements in an attempt to earn more profit. Their default rate is coming to an all time high on credit cards.  Once debtors slip past the horrors of the debt treadmill surviving this recession will become much easier.

Tags: business opportunity, credit card debt, debt relief, debt settlement, entreprenuer, small business
Posted in Uncategorized | | No Comments »