New Energy Articles Blog

Today we are residing in a world that is more and more becoming attached by the extensive making use of of the net for both business and for personalised purposes and you will find many different features that are linked to conducting business on the internet. When it comes to dealing with the overall theme of information marketing we see that world-wide-web entrepreneurs often focus their endeavours on email marketing and magazine marketing. Having said that, let us take some time to look at both choices that are obtainable to us when it comes to becoming the best possible when it comes to advertising on the world wide web in general terms.

One of the main tactics of interacting on the net is by making full use of email advertising and we see that some citizens take delivery of hundreds of emails every single day. When it comes to advertising on the whole - there are numerous methods that enterprise individuals from all different markets can use to converse with. A few examples that can be used to give communiques to clients are direct marketing, television, telemarketing, radio advertisement as well as newsletters & newspaper promotion. Furthermore to this, the very best entrepreneurs are now using email marketing along with marketing and advertising in ezines to get their messages out to the public as a rule.

We can see that the really best net entrepreneurs are those that are making full utilization of the new technologies of podcasting, article marketing, & linking which are to be made use of in line with e-mail and ezine advertising. The general topic of information net marketing is often approached in many different approaches and we have now witnessed in recent years that without a doubt, the utilization of newsletter advertising and e-mail advertising is one of the very best strategies to explain any principles to customers.The world wide web has changed our lives forever and the way in which we do business and communicate with one another will never be the same in the time to come.

Tags: email marketing, ezine marketing, information marketing, newsletter marketing
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Did you know that your tracking url could be costing you sales?

It’s true! Repeatedly experienced marketers have learned that using a tracking link lowers the click through rate of any ad. If you think about it this does make sense. How often do you click through on a link that reads like a line of gibberish?

First and foremost, the internet is about trust. If you do not offer a link that at least appears “trustworthy” then many people aren’t going to click. And ask yourself the hard question? Does a link filled with an odd sequence of letters and numbers appear trustworthy to you?

Another drawback to using a tracking url is that ezine ads often have a very long life — often much longer than that of any tracking url or program. You don’t want to lose out on the potential of a long-term link or future visitors because of your tracking url.

If you are able to use your main web site address or a subpage then it just appears so much more trustworthy. Plus you are more likely to catch people in the future who lost your original ad but NOW want to visit your site. They will never remember a complicated tracking url but may remember BoatsRus.com etc.

No matter how much you want to be able to promote your web site directly there is still that tricky question of being able to track click throughs. Well there is actually a simple (and free) way to do both.

You create a redirect page.

This way you can promote your main url and have a unique page to track clicks. In fact, you can even name your page something to make it even more clickworthy, such as boatsrus.com/classicboats.php .

You can create unique landing pages for any number of advertisements but this might be time consuming. It is far simpler to code that page with a redirect script that loads whatever sales landing page you choose.

Now you can track your clicks without worrying about losing customers due to unfriendly tracking urls. You will always have full control over the url so you can change the redirect destination at any time and if you ever choose to take it down the visitor will still land on your site. It is the perfect tracking system!  It also works great for affiliate links.

Tags: advertise, discount, email, ezine advertising, ezine marketing, Free, learn, newsletter, save, solo, sponsor
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Copyright 2006 Alicia M Forest and ClientAbundance.com

Do you ever find yourself tempted to purchase something online, and even with a money-back guarantee, you’re still not quite sure about handing over your cash?

Well, some of your prospects will feel the same way as they read your sales page for your product or service. Your offer sounds great, the right guarantee eliminates their risk, but they still wonder if whatever it is they are considering purchasing is right for them.

If you want to increase the likelihood that they will take out their wallet, simply offer them a free or paid trial! Haven’t you loved it when you’ve been given the option to try something out for free or very little cost to make sure it’s what you want?

By offering a trial to your prospects, you’re doing two things of value for your business-building. One is that you are showing that you are confident in the value of your product to offer a trial, and the other is that you are essentially eliminating the last lingering question in your prospect’s mind: “What if I don’t like it?”

Allowing your prospects to decide for themselves whether or not your product or service is for them answers that question for them.

So, what kinds of products and services are best for free trials?

1. Downloadable products

If you’re offering information products, like ebooks or how-to guides, you can offer a sample chapter as a free trial. If you’re offering an e-course, you can offer one lesson as a free trial. If you’re offering an audio program, you could offer a 15-minute clip as a free trial. You could also create an introductory component to any of these that gives solid information, but that also leaves your reader or listener wanting more.

2. Membership sites

It’s common practice to offer a free, $1 or $4.95 trial for a membership site. And it’s common practice because it’s a very effective way to convert your trial member to a paid member. Just like your local fitness club’s trial period - it’s much easier to sign up for a month for a couple of bucks than to pay the entire gym membership in one lump sum or to be bound to a contract for a certain length of time before you even know if the membership is for you.

3. Physical products

Offer to send your product to your customer for a small processing fee plus shipping and tell them they have 30 days to test it out. If they don’t return it within those 30 days, bill them the full price for the product (minus the processing fee, if you’d like).

4. One-on-one services

I want to make it very clear that I am not in favor of complimentary 1:1 session for any service professional. However, if you’d like to give a free 15-minute consultation to see if there’s a good match between you and your prospect, that can increase your client base.

A better option is to offer a free or low-cost group session. Give an introductory talk about your services and answer questions, perhaps even offer a discount to those who sign up with you right then. This way, you’re truly leveraging your time and talent by allowing your prospects to self-select themselves out without your having to go through that process individually.

Just make sure that along the way and at the end of the trail period, you convey the benefits of the paid version in all these cases. Having a quality product or service and following up effectively to convert your trial customer to a paid-in-full customer will increase your overall sales.

So, which of your offerings can you give a trial on? Choose one, create the trial, and see what happens to your bottom line.

Tags: coaches and consultants, email list, entrepreneurs, ezine marketing, internet marketing, mailing list, online business, online marketing, small business marketing
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Copyright 2006 Alicia M Forest and ClientAbundance.com

Did you know that joint ventures can dramatically increase your income in very little time? And, if they are done right, they can even be fun?

What’s a joint venture?

In a nutshell, it’s a partnership between two (or more) businesses that creates a win-win scenario for all. For example, joining together to offer a conference to your target market, or collaborating on a teleseminar series to offer to both your audiences. It could be something as simple as a cross-promotion of products, where each of your products complements the other.

There are three key benefits to pursuing joint ventures:

1. You can strengthen your relationship with your current clients and customers by offering them something new and of value.

2. You can leverage your time and talent by promoting someone else’s offerings (while they promote yours) while still adding to your bottom line.

3. You can leave the lone ranger behind and add to your own body of knowledge and expertise by learning new ways to create and deliver your material by working with a partner.

Approach potential joint venture partners only after you’ve gotten to know them a bit through their work. Once you’ve been able to discern that a win-win relationship could be created, make certain you have an idea to offer to them that answers the question of “what’s in it for them?”

Then once you’ve narrowed your list to a couple of people and have developed an idea that benefits both your businesses, contact them either by phone or email. Be brief, polite, and authentic. Don’t push, just tell them in casual friendly terms what your idea is and see what kind of response you get. You might be pleasantly surprised.

After you and your partner have decided to work together, make sure that the terms of the agreement are spelled out in writing. Depending on the size and scope of the project, the agreement can be something as simple as a signed letter stating who will do what and how any proceeds will be split, to a more formal agreement involving your attorney’s input.

But to give the idea of a joint venture a try, just start out small. Connect with someone you admire in your niche, whose offerings complement yours, and see if you can’t come up with something simple to do within the next month or two. Consider writing a short ebook or offering a one-topic teleseminar. You’ll each increase the size of your email list as well as add to your bottom line. Now that’s a win-win!

Tags: coaches and consultants, email list, entrepreneurs, ezine marketing, internet marketing, mailing list, online business, online marketing, small business marketing
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Copyright 2006 Alicia M Forest and ClientAbundance.com

Whenever someone new visits your website, your #1 goal is to get them on your email list. That way you have a method of keeping them up-to-date on your latest offerings, so when they’re ready to hire you or buy your product, you’re right there in their inbox.

And having a way for them to join your list that is both simple and effective will dramatically increase both your list numbers and your sales.

Here are the three biggest mistakes I see regularly on business websites:

1. Not having a way to capture your visitors. Most people don’t bite on the first pass, and once they click away, it’s unlikely they’ll be back. Don’t lose them by not having a way for them to sign up for your list.

2. The opt-in box is buried. If your visitor can’t find the form to sign up, then how can they?

TIP: Testing shows that the upper right-hand corner of your webpage is still the best spot for your opt-in box.

3. The sign-up form says something unenticing like “click here for mailing list” - ugh!

So, here are 5 proven ways that you can instantly increase your opt-in rates:

1. Give your visitor only one choice.

Some of you may have heard of a 1-banana or a single action website, which is exactly that. You’re giving your visitor only one option - sign up for your list via your free ezine, special report, checklist, ebook, etc. They get their freebie in exchange for giving you their email address.

One of my clients recently implemented this idea for her coaching business, which was a big leap of faith for her. I just got a joyful email from her saying that she’s noticed a substantial increase in her opt-ins since!

It works, so don’t be afraid to try it. And by the way, a testimonial or two on your 1-banana website doesn’t hurt either.

2. Write enticing copy.

Remember that people tend to skim what they read online, so make sure you have an attention-getting headline and some additional brief copy describing the benefits your visitor will receive by signing up for your list. As always, make sure it answers the most prominent question in your visitor’s mind, “what’s in it for me?”

3. Have only two form fields: First Name and Primary Email

If you capture someone’s name along with their email address, you can easily personalize any future correspondence with them, which is proven to increase open and response rates. In other words, if you address something to someone individually, they feel more connected and are more likely to respond well to your mailings.

If you ask for a Primary Email address, many people will give it to you, as opposed to a back-up email address that they hardly ever check. And You’ll get higher quality email addresses simply by asking them to give you their primary one, which means you’ll have less bounce-backs and your emails will actually get through to the people who asked to receive them.

Only having these two form fields makes it a snap for someone to sign up, and you want to make it as simple as possible for your visitor to do so.

4. Have a clear submit button.

Like having a 1-banana website, you want to make it very clear what it is that you want your visitor to do. Have your submit button say something like, “subscribe” or “sign me up now” or “send me the ecourse” (that’s what mine says).

5. Share your privacy policy.

Share your privacy policy on the same page, and keep it simple. Something like, “We will never share your email address, period.” will work wonders for alleviating your visitors’ fears of getting lots of spam.

Follow these 5 easy-to-implement strategies and you will dramatically increase the number of websites visitors who sign up for your list!

Tags: coaches and consultants, email list, entrepreneurs, ezine marketing, internet marketing, mailing list, online business, online marketing, small business marketing
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Copyright 2006 Alicia M Forest and ClientAbundance.com

Would you like to bring targeted traffic to your website in as little as 15 minutes? Then you should learn about pay-per-click (PPC) advertising, especially if you are starting to optimize your website for the search engines.

There are four advantages to pay-per-click advertising.

1. You only pay for the advertising that works because you only pay for your ad when someone actually clicks on it to visit your website.

2. You can get your website in the search results within just a few minutes. With search engine optimization, it can take several weeks to get listed in the seach engines, but with PPC, you can literally jump to the front of the line.

3. You can be listed in prime advertising space by simply outbidding the other advertisers. There’s a bit of science + art to this, but it’s still a much more simple process than trying to figure out the secret formula to the organic (free) search engine rankings.

4. You can have a very small budget and still make pay-per-click advertising work for your business. In fact, my own ads are in the best positions on the first pages for several of my targeted keywords, and I’ve only spent about $50 to get there over the past 6 months.

And it’s not hard to do what I’ve done!

Just open a free account with Google Adwords, follow the easy steps to setting up your own advertising campaign, decide on a handful of keywords you want to bid on (the words that people in your market are searching for online), put in a few dollars as a daily budget, choose the amount you’re willing to pay-per-click, and then watch what happens.

Some people are skittish to do a PPC campaign because they are afraid that it will run away with their money. But you can eliminate that fear because you have total control over how much you spend. Once you reach whatever limit you’ve decided upon for the day, your ads are no longer shown until the next day, so you’ll never spend any more money on your PPC than you decide. You can also pause or delete your campaign if you need to at anytime as well.

If you choose good keywords, write an effective ad, and track your results, PPC advertising can be an excellent way to drive targeted traffic to your website, which ultimately will lead to more sales for you, in the form of new clients and customers.

Just remember that PPCs should be just one part of your overall marketing strategy. In fact, a balance of search engine optimization as well as running a PPC campaign is usually the most effective strategy for bringing your website the most targeted traffic overall.

Tags: coaches and consultants, email list, entrepreneurs, ezine marketing, internet marketing, mailing list, online business, online marketing, small business marketing
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Running a successful online newsletter or Ezine can be one of the most effective means of marketing your product or service. Even though blogs have almost taken over this practice there are still many successfully run online newsletters that pack a powerful marketing punch. Below I share some of the secrets to maintaining a faithful subscriber base and grown your Ezine.

1. Give your newsletter a name that will tell what it is all about. The name should also be memorable and catchy. You are trying to build a readership and also a brand that will spread as quickly as possible. If you use your own name in the newsletter this means that you’ll have difficulty selling the business later on, so keep this in mind.

2. Provide your subscribers with valuable content but don’t tell them all. If you tell them all then they don’t need to buy your product. You articles should tell them the ‘why’ of your product or service but not the ‘how’. If you give away too much the subscribers will get accustomed to getting everything for free and be less inclined to buy your product.

3. Give your Ezine some personality. You want the Ezine to say ‘you’. You are the owner and this is how you give your newsletter a personal identity. If you sound like everyone else then you’ll get lost in the mix. If you inject your thoughts and opinions then you can stand apart from the crowd.

4. Ask your subscribers’ opinions to engage their involvement. People like to know that their opinions matter. You can run a survey and then give the results in a follow-up issue. This gives the readers something to look forward to and your Ezine a better chance of getting opened.

5. Speak in the language of your subscribers. Use the same jargons that they use so that you can build a sense of community. You will be viewed as one of the group and not just a cold outsider providing information.

6. Provide a fair balance of articles and ads in your newsletter. If your newsletter appears to be just a big classified ad section then you are likely to lose subscribers. Nobody really read a paper for the ads so give them what they need and make your ads a ‘by the way’.

7. Ask subscribers what subject they would like you to cover to make sure that you are scratching where it itches. Rather than hoping that you are catering to their needs ask and know instead. The response you get will also give you an idea of the effective reach of your newsletter.

8. Do joint venture deals where you can offer your subscribers special subscribers-only deals. This will build readership loyalty and also show that you are looking out for their best interest. People like to know that they are a part of an exclusive group.

9. Give a preview of the upcoming topics to keep curiosity high. This is much like the newscasters that tell you what’s coming up next to keep you glued to the TV set until the commercial break is over. You can cover a topic that requires a series of articles to build reader loyalty among new subscribers. So those who sign up for a weekly newsletter wouldn’t have to wait the entire week before they get their first issue.

10. Provide a link in your newsletter to where the archives can be accessed. The products that you promote in the past could still bring you sales in this way. It’s also a place to showcase the quality of the information that you provide.

11. Publish your newsletter in both text and HTML format so you can give subscribers a choice of the format they wish to receive. Also because the newsletter will be longer than a normal promotional email (and so more difficult to bypass the SPAM filters) you can email both the full newsletter and another with the link to the web-published version.

12. Test your email open rate to determine which days of the week are the best to send out your newsletter. Some marketers claim that Fridays followed by Tuesdays give the best open rate. But each Ezine publisher will have to test for themselves. This is one factor that shouldn’t be overlooked though.

There are still many online newsletters that I cannot wait to open and read not only because of the information they provide but because they have established themselves as a source of news and even entertainment. Don’t neglect the power of a well written ezine.

Ray L. Edwards is a freelance copywriter, copywriting coach, Internet marketing consultant and published author. He has made his clients millions of dollars online and can be contacted about his services at http://www.webcopy-writing.com

Tags: ezine marketing, newsletter
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