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The Yellow Pages and other traditional methods of advertising a business are becoming less effective. Why? A growing number of consumers prefer to find information about products and services on the internet.

Savvy business owners understand this and are now seeking help from internet marketing consultants to give them the edge that they may have lost.

Could the consultant they need be you?

Yes, quite possibly.

Once you’ve covered the basics of internet marketing, you’re pretty much there. With a surprisingly small amount of additional training, you may be able to confidently set yourself up as an internet marketing consultant for offline business within weeks.

Being an expert about everything that a successful marketing campaign entails isn’t necessary. With the right outsourcing resources to handle what you can’t (or don’t want to) cover, you can focus on what you do best, simply functioning as a co-ordinator for the business owner and the outsourcers you use. If you provide excellent value for the dollar compared to traditional marketing methods, you can justifyably double or triple what you pay the outsourcing service and charge your client a fee that reflects the quality they will receive.

Internet marketing consulting for offline business is so lucrative, potentially commanding thousands of dollars per client, that it’s foolish not to consider if you want to enjoy the benefits of having a home based business with a high reward for the effort. If you conduct yourself ethically and make referrels part of the condition for doing business with you, you’ll likely never have a shortage of excellent clients to work with.

With quality training so you learn how to approach offline businesses, offer value, be treated respectfully and minimize your workload by outsourcing appropriately, you can generate thousands of dollars within weeks, instead of waiting for months to earn the same sum by selling your own products, or affiliate products, online.

Tags: Internet marketing Consultant, internet marketing consulting
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I was referred to a prospective client recently that had their website redesigned.  They paid $60,000 for a site that really does nothing for them.  It is a simple brochure site that provides visitors nothing and it certainly does nothing to convert traffic into sales.  Since all their budget went to design, they  have no money left over to properly market the site.  Mistake #1, don’t pay $60,000 for a branding exercise.

A corporate website is about supporting the business.  The beauty of the Internet is there is no guessing.  You can measure pretty much anything.  What are you trying to accomplish?  Increase traffic? Generate leads?  Increase sales?  If it is yes to one of these questions, then a $60,000 investment should get you  another $600,00 to your bottom-line? Can a brochure site deliver a 80-95% ROI?

Web design is a commodity today.  The cost of design should represent about 25% of your total spend.  Design costs are competitive today, so spending more than you have to should be the last thing you do.  There are excellent open source Content Management Systems (CMS) that give you the power to manage your own content.  The cost of the software is $0 to you. We recommend using either Plone or Joomla.  Both of these platforms provide you with Web 2.0 compliant back-end at low cost for setup and maintenance.

The value in web design is working with companies that can properly market what you do.  To properly market the site, you should be spending 10-12x what you should spend in design.  So, it is possible to get a Web 2.0 website at an affordable cost.  If you are a small company that is spending $4,000-$8,000 on a basic website, you should plan over 12 months to spend an additional $30,000-$80,000 on marketing.  The dollars spent on marketing brings the traffic to the site.  Simple rule, more traffic through the front door means more business.

Unlike other advertising, you can control your spend and measure your ROI pretty quickly.  You can turn your marketing dollars on and off depending on the performance, it is all measurable.

DeFabis Photography is an example of a client that went through the redesign process.  We built a Search Engine Friendly website that allows him to manage content on the site.  Prior to working with us, his website was not listed in the top 100 on Google for the popular keywords.  Since working with us, his visitors and page views have increased.  But most important, he has doubled his bookings from this time last year.  And, he did not spend $60,000 on his web design.

If you need help in evaluating a prospective vendor, here are some question that may help you understand their knowledge:

1. How do capture visitor traffic off the Internet?  Can you track their movement through my site?  If so, how?
2. How do manage pay per click advertising dollars to ensure I am maximizing my spend and not wasting money?
3. How do you measure whether my site is friendly to my users?
4. How many page views would you estimate my site would get to determine the right level of hosting?
5. What things will you need to change on my website?  What things can I change on my own?
6. If I want to change the look, does it require changes to the backend scripting on the site?
7. What will it take to add a new page to match an ad we are running to the new site?  For instance, I want to advertise a special and build a page specific for it, what will it take for us to do this?
8. What do you anticipate the average cost per lead for the website to be?
9. Who owns the source code to the site?

So, think about your objectives.  Think about what you want to accomplish and spend your money according to the results you want to achieve.  A pretty website just does not generate the type of results you should and can get using the Internet.  Don’t get mugged for $60,000.  It’s bad for your business.

Tags: internet marketing, internet marketing consulting, pay per click advertising, search engine optimization
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Even for those who know how to decipher the clues of the international market, tendencies are truly paradoxical and sometimes hard to predict. Maybe only some real-life businesses require Internet marketing consulting, but for the companies that conduct their activity exclusively on the world wide web, such services become a necessity. To put it otherwise, 90% of the companies that work on the virtual market, have expert assistance behind most business decisions. Why is Internet marketing consulting so important? We could say that it all starts with the nature and the functional principles of search engines as well as with the query phrases typed by web visitors.

internet marketing consulting services

Search engines seek and display the most relevant web pages following a visitor’s query in the search box. The presence in the search result pages is the one that matters most, hence, the tendency is to somehow get displayed on the first or second page. Internet marketing consulting comes with various techniques and methods whose implementation brings a good performance of the web page in searches. Good searches and more visitors equal a better profit. And the best way to prove it is to touch upon the subject of search engine optimization. SEO represents one of the most common services provided as part of Internet marketing consulting.

internet marketing consulting firm

The service or product a business promotes will be best defined by the features expressed in the form of key phrases or keywords. These very relevant lexical associations are the words that any Internet user will type in the search box of a search engine. Internet marketing consulting will first identify those exact terms that describe your service or product best, which will eventually target the most significant of web users. Ads and links undergo an optimization process as well, in addition to the one operated on the site content.

internet marketing consulting

Internet marketing consulting represents a permanent necessity for a business that wants to get promoted online, because the changes that appear not within weeks but within days could have a dramatic and even catastrophic impact on the business finality. Internet marketing consulting facilitates the adaptation to the new standards, allowing the adjustment of methods, the alternation of strategies, the revival of keywords and so on. Therefore, when you hire an Internet marketing consulting service, it is ideal to negotiate a long-term deal because of the necessity to constantly monitor, optimize and adapt to the needs of the market.

Tags: internet marketing consulting, internet marketing consulting firm, internet marketing consulting services
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Even for those who know how to decipher the clues of the international market, tendencies are truly paradoxical and sometimes hard to predict. While not all real life businesses turn to marketing experts, there are few exceptions on the Internet that do not have serious Internet marketing consulting to back decisions, strategies and campaigns. To put it otherwise, 90% of the companies that work on the virtual market, have expert assistance behind most business decisions. Where does this necessity come from? The growing need for good online business presence is rooted in the features and operational modes of search engines.

internet marketing consulting services

Search engines seek and display the most relevant web pages following a visitor’s query in the search box. Page ranking or the position on search engine result pages brings traffic and money, meaning that desperate efforts are being made by web developers to be displayed at the top of the lists. Internet marketing consulting comes with various techniques and methods whose implementation brings a good performance of the web page in searches. Good searches and more visitors equal a better profit. To prove this in a very simple but convincing way, it suffices to touch upon the subject of search engine optimization. SEO represents one of the most common services provided as part of Internet marketing consulting.

internet marketing consulting firm

The service or product a business promotes can be best defined by certain features resumed in keywords or key phrases. These very relevant lexical combinations are the words that any Internet user will type in the search box of a search engine. Internet marketing consulting will first identify those exact terms that describe your service or product best, which will eventually target the most significant of web users. Not only site content but ads or links are optimized too as part of a continuous process of monitoring a company’s performance online.

internet marketing consulting

Internet marketing consulting represents a permanent necessity for a business that grows online, the virtual market is subject to sudden changes that can ruin or enhance the business opportunities. Internet marketing consulting makes adaptation to new standards possible, allowing the choice of methods, the switch of strategies, the revival of keywords and so on. Therefore, when you contract an Internet marketing consulting service, it is ideal to negotiate a long-term deal because of the necessity to constantly monitor, optimize and adapt to the needs of the market.

Tags: internet marketing consulting, internet marketing consulting firm, internet marketing consulting services
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