Aug
31
2010
Do You Know About The Power Of Customer Reviews?
Author: adminHow to Increase Customer Reviews
If you own a company, then you should understand the importance of the internet and customer reviews. Online reviews help separate you from the pack by instilling trust with your customer. Most patrons who find your organization online will look at the customer reviews to see how you have treated your previous clients.
I am making the assumption that you have a web site. I’m also assuming that you have spent the time to optimize your website to be search engine friendly. If you have not… then that is where you need to start.
Let’s discuss what we know. We know that online reviews separates you from you competitors and generates more company. How do we get more reviews? The simple answer… you ask your patrons.
Let’s look at a transmission repair shop as an example. Depending on your part of the country, there is a lot of competition in the transmission repair business. You have your transmission repair website. You have set up your local listings with google, yahoo, yelp, etc… Getting reviews is the next logical step.
You have a steady stream of consumers. They come in and pay for their repair bill. You ask them to post a review for you. Here is the problem… most of your consumers forget.You know that you have the right idea, but no one is posting resutls.
Now let changes our tactics. The customer comes in and pays for their repair. You have created a follow up letter with a spot to fill in their name and email address that they give back to you. Now you follow up with them a week later with an email. you contact them to ask them if they are happy with thier repair and request that they post a review. The email is already formatted and has all the links they need to post the review. {You notice that you are now getting much more reviews than you were before}.You are taking the right steps to becoming a successful business.
