May
10
2009
Make More Money Now: Use the Socratic Method
Author: adminIf you are interested in building rapid cash flow for your business, here is what you need to know about using the power of the Socratic Method.
What is the Socratic Method? It is the ability to ask more penetrating questions than what your students are asking to help them understand a new paradigm.
All of us use this all the time. How often has someone asked a question that was perplexing them. How many times have we come back with a question that elicited a powerful ‘ah ha’ moment with that person?
That is the power of the Socratic Method — answering a question with a better question which provides the foundation for understanding how to solve a perplexing problem. It also allows you an opportunity to educate your market.
Here is how to use the Socratic Method to compel your market place to choose only you—even if you are just starting out. The key is to be viewed as the objective standard of your market place. What is the best way of doing this? It is in your ability to control the Silent Q&A session that your target market is having.
The Silent Q&A session is what controls your target market’s behaviour. Behavior is the product of thinking and all thinking is grounded in a pre-programmed question and answer session that we all have with ourselves.
The problem is that this happens in the subconscious mind outside of our awareness. So how can we interrupt this powerful pre-programming? We can do this easily using the Socratic Method. Here is how to make the Socratic Method work for you;
1. First of all, recognize that your ideal clients have a series of questions that they think that they should be asking. There are the questions that they really should be asking. Your job is to have them ask the right questions not just of you, but of your competitors.
2. You can easily destroy the competition by teaching your target market the correct questions to ask of your competitors. Do you see the strategic positioning that this creates for you? Instead of trying to get potential clients to purchase from you, your job is to teach them the correct questions to ask of your competitors.
In doing this, you automatically position yourself as the standard of your industry. In this way, you position yourself away from selling to your ideal clients. Instead, you allow them to purchase from you. This is an important distinction in sales. It is all the more important in creating and selling the most expensive programs in your niche.
3. Finally, you should use software to position the power of the Socratic Method for your business 24/7. I know of no other software that is uniquely fitted to do this then the Expert Positioner Software. The genius of this software is that it not only allows you to position your company as the standard of your industry 24/7, but it effectively eliminates your competitors through the creation of a strategic rating system.
Use the Socratic Method to build instant ‘Ah Ha’ moments with your target market. Remember this powerful concept. If you can provide powerful education to your ideal clients in merely the questions that you ask, they will automatically think the following: “If I have already been educated better than I have been before and just from a series of questions, imagine what this person can really do for me!”
Now that’s the Q&A Session that you want to program in the minds of your target market. When you can do this, you position yourself away from price and toward value. It is only through properly positioning your value you will find the real ticket to wealth as an entrepreneur.
