New Energy Articles Blog

For any organization, leads are extremely crucial.  This is particularly true for accountants. Leads need to be categorized and nurtured in order to prepare them for use in business.  It isn’t adequate just to publish professional accountant websites and amass leads.

Lead nurturing can look redundant and time-consuming.  It is a critical practice, however, in developing any new business. Here are several reasons why as an accountant, you should use lead nurturing to develop meaningful relationships with potential customers.

1) 77% of prospects are made up of nurtured leads
It is not wise to leave your leads unnurtured.  It creates a large risk of lost business. You can substantially grow your accounting business by keeping track of your lead touches.  You can also exponentially expand your professional network as well.

2) Leads tend to regularly change their mind over time
Allow your leads to consider the idea of your professional services rather than demanding an immediate ‘yes’ or ‘no’. This gives them the opportunity to weigh all of their options and decide what works for them. It is an important strategy to make sure your accounting firm stays on their mind.  This is possible to do with continuous, light touches.

3) It is quite easy to nurture leads
After initial contact with leads from accountant website traffic, easy follow-up calls and adding your leads to a mailing list is an almost effortless way to grow your business. Light touches that are well timed show discretion and concern for your leads, and do not add substantially to you or your staff’s workload.

4) An excellent way to build trust is to nurture your leads
If you express genuine concern for your leads, they will more likely be inclined to engage in business dealings with you. People are likely to respond to personal touches by hiring your accounting firm.  An approach that is all-business can present your firm in a somewhat less than desirable manner.

5) Nurturing your leads shows follow-through
The process of following up with a lead shows consistency, even in the very preliminary stages of business dealings that will translate into dedicated, consistent, and high quality results. The intent of lead nurturing is to win the lead over and convert them to a client for your accounting firm.

6) Nurturing your leads helps you understand them better
In learning which parts of the accounting website lead nurturing processes bear the most favorable results, you will be able to empathize with your clients and to ultimately serve them better through the life of your business relationship.

7) Nurturing your leads puts you in front of the competition
After you first contact your leads, a series of easy, simple touches is an excellent strategy.  This will put you ahead of your competition, especially those who do not nurture their leads.

Nurturing your leads prevents repetition
For prospects who have declined completely, further touches can often feel like stalking and are extremely non-productive- leave them alone. Categorize the leads that declined your accounting firm to avoid duplication.  This will make sure you don’t present an unfavorable impression to leads who have yet to decide.

Tags: accountant websites, online videos, prospect nurturing, website promotion
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Accountants come in all shapes and sizes - with some focusing on tax work, others on outsourced CFO services, and still others on smaller-segment fields like medical billing.

One reality binds them together: despite how broadly focused or tightly focused their business, they need to attract a clientele, or they go under. This hurts not simply you, but the entire community. A CPA could be at the top in accounting school and graced with superior client skills - but unless and until she gets enough paying customers, her talent will go wasted.

Therefore, one of the first and most important question any accountant can ask is, How do I get my clients?

It may sound prosaic, but there’s an important truth to running an accounting practice these days. Whether you like it or not good accountant websites are the key to any successful accounting business.

{Today, if you are not online, you will simply not be able to generate enough leads or sell potential clients on the worth of your services.|The internet is today what the yellow pages was a few decades ago. These days, you have to have an online presence, or your marketing efforts will fall flat.}

The internet is today what the yellow pages was a few decades ago. These days, you have to have an online presence, or your marketing efforts will fall flat.

Here are 10 tips for how to use accounting websites to find accounting clients:

1. Make sure your website looks professional. Technology has change the web. Creating a site is no longer a rarefied craft. Plenty of options exist for you to not only get a web address, but also pick a professional design that’s targeted exclusively to the clients you want to attract.

2. Don’t try to do it yourself - use a web designer. Your talents lie with numbers, not design. A professional designer can effortlessly make your website look and run just right.

Even if you have a good eye it takes much more than that to make high quality accountant websites, it takes training in things like navigational structure, meta tags, alternative text, flash, java, framed links, search engine optimization, and much much more. The trick is to not just attract visitors to your site, but also keep them once they arrive. Make it attractive and informative.

3. Don’t overlook the importance of social media sites for getting the word out. This isn’t as much of a hassle as you may have heard, although the more energy you put into it the better your results will be. The simple act - which takes all of half an hour - of creating profiles on Twitter, Facebook, and LinkedIn is enough to gain exposure.

Facebook is the most important of these. To get started on this popular social sharing platform, simply create a personal profile and then create a “fan” page for your business. Get your friends to “like” your page, and soon their friends and their friends’ friends will be seeing your business’s name and a link to it.

4. Links are vital to generating traffic - so, on your website, be sure to post links to your social media pages. If someone visits your site and likes what they see, this will be an easy way for them to help you spread the word. Add a button that says “Like me on Facebook” or a “Follow me on Twitter” link and your social profiles will get a boost.

5. Your clients who have websites can use a plug - and adding a link to their site gives you a benefit, too (because the more links on your site, the better). When folks see your client list, and maybe even click through to your clients’ websites, it acts as that all-important “social proof” that helps you appear trustworthy. This benefits your clients as well because inbound links from reputable accountant websites give them a boost in the search engines.

6. Useful websites for generating leads are online merchant sites such as eBay and Craigslist. Sites like these, along with other, similar ones, see mega numbers of visitors, and when you advertise in their classified section, your visibility goes through the roof. Normally, there is no charge to list services; advertising with these sites will expand your reach to well outside your local client base.

7. Don’t forget about ads in the newspaper that include your web address, which still work well for local clients. Getting people to click on links and visit accountant websites is a lot easier than getting them to drive accross town to visit or even just pick up the phone and call. Take a look at your local papers. You might be able to also get in their online edition, where you could either be listed in their “marketplace” or be featured in a banner ad. Where possible try to concentrate your ads in business and financial sections and include a tag line that will entice business owners to call. In addition, seek out papers and local publications in surrounding towns that aren’t too far for a new client to travel from.

8. Be proactive; see if you can find websites that cater to accountants alone. Accountant-Finder.com, for example, is just one of many sites that provide potential clients with a starting place to find you.

9. Don’t turn up your nose at lead-gen websites such as adknowledge.com, either. There are plenty out there and they may bring in new business. Use them the right way - as part of your overall marketing efforts - and you could see some nice results.

10. Finally, seek out and listen to experts in your field and take the time to learn from their mistakes and successes. Using Internet resources such as Websites4Accountants.com is a great way to learn new tricks and tips that can greatly improve your lead generation, which will then increase your sales.

Locating customers for your company can be a challenge. But when you use a quality site as your start point, your marketing can be mightily successful - and well worth the trouble. 

Tags: accountant websites, accounting, internet marketing, website promotion
Posted in Uncategorized | | No Comments »

Have you visited Amazon.com or Comcast.com lately?   What was the first thing that came to mind when you arrived?  Most likely, it was something like:  “Terrific, now that I’m here, lets get to what I need.” 

Next, try to recall a web site that you came across that was “less effective”.  It might have looked like all the other cheesy sites out there, or just seemed to be done on the cheap.  I suspect that what came to mind when you saw that web site wasn’t “what can you sell me?”, but rather “is this a real company?”

A key component to an effective website on the Internet is trust. For authors and speakers who are selling their personalities, this fact is particularly critical.   A visitor to your site will click away and won’t return at any time they have reason to doubt your integrity.  In this article, you will discover some of the essential components that will cement a visitor’s belief in you and create an effective web site.

Number one is to make sure that your web site clearly identifies you as a real person.  Your site visitors should understand from the minute they arrive on your site that you are unique and different from all the others out there.  There are a number of ways you can meet this objective.  Pay careful attention that your website copy is in your own words and you might want to find website art to cement your message.  The core component is to never lose site of how you want to present yourself to your visitors. 

Secondly, your visitors must see immediately that you have a proven track record in your industry, just by viewing your web site.  One way to achieve this is through the strategic use of effective copy writing and testimonials.  Don’t hide your victories deep in your website, make sure they are well displayed on every page for your site visitors to view. 

And finally, your customers must sense through your site that you will be able to solve their problems.  Most visitors are so busy that they would be happy to stop looking for a solution to their problems and accept the one that you offer.  Your effective, believable website is your advertisement to make that happen.

Be sure to stop by ProfessionalSpeakerPromotionOnline.com to find many other resources for successfully promoting your professional speaking career online.

Tags: internet marketing, Professional Speaking, website development, website promotion
Posted in Uncategorized | | No Comments »

Have you visited Amazon.com or Comcast.com lately?   What was the first thing that came to mind when you arrived?  Most likely, it was something like:  “Terrific, now that I’m here, lets get to what I need.” 

Next, try to recall a web site that you came across that was “less effective”.  It might have looked like all the other cheesy sites out there, or just seemed to be done on the cheap.  I suspect that what came to mind when you saw that web site wasn’t “what can you sell me?”, but rather “is this a real company?”

A key component to an effective website on the Internet is trust. For authors and speakers who are selling their personalities, this fact is particularly critical.   A visitor to your site will click away and won’t return at any time they have reason to doubt your integrity.  In this article, you will discover some of the essential components that will cement a visitor’s belief in you and create an effective web site.

Number one is to make sure that your web site clearly identifies you as a real person.  Your site visitors should understand from the minute they arrive on your site that you are unique and different from all the others out there.  There are a number of ways you can meet this objective.  Pay careful attention that your website copy is in your own words and you might want to find website art to cement your message.  The core component is to never lose site of how you want to present yourself to your visitors. 

Secondly, your visitors must see immediately that you have a proven track record in your industry, just by viewing your web site.  One way to achieve this is through the strategic use of effective copy writing and testimonials.  Don’t hide your victories deep in your website, make sure they are well displayed on every page for your site visitors to view. 

And finally, your customers must sense through your site that you will be able to solve their problems.  Most visitors are so busy that they would be happy to stop looking for a solution to their problems and accept the one that you offer.  Your effective, believable website is your advertisement to make that happen.

Be sure to stop by ProfessionalSpeakerPromotionOnline.com to find many other resources for successfully promoting your professional speaking career online.

Tags: internet marketing, Professional Speaking, website development, website promotion
Posted in Uncategorized | | No Comments »

It’s hard for an author or speaker today to effectively promote their book or their speaking services without a website, even if they don’t do a lot of sales on-line.   But many people think having a website is as simple as purchasing a pre-made template or hiring someone off Craig’s List. 

While your website need not be flashy and complex, there are a number of tests you should put your site through to ensure it makes the grade.  Competition on the Internet can be fierce with the economy becoming more and more global and more people and companies using websites as part of their marketing strategy. 

The first impression is the most important on the web.  And that impression can last less than a minute as click happy page viewers come and go.  What would you say in answer to these questions about your website?

1.    Do People Know Where They Are Right Away? 

Do you have a logo that can be seen right away and that can visually describe the nature of your business?  it is important to grab your viewers attention right away, because before they start reading, they will take in your website visually.  Make sure you use a wide variety of pictures and images to convey the result people will get from using your services. 

Words are important as well, though, so make sure your company name is clearly visible immediately and that you have a tagline that tells people what you do.  It is also important for every page to have a powerful title that communicates to your viewer immediately where they are and what they can expect from the page. 

Try to be unique on your website, but never be modest or assume your customer will sell themselves.  Make sure your visitors are aware of who you are and what you can offer them right away. 

2.    Have you checked out your computer on various viewing platforms and browsers?

In the world of computers, nothing is created equal.  What looks great on Firefox might be a mess on Windows Explorer, and even on different versions of each.  Don’t take anything for granted.  Ask people you know and trust to view your website on at least 5 different monitor sizes, Windows XP, Vista and Windows 7 operating systems, and on PC as well as MAC computers.

If you cater to customers who use mobile devices a lot, check both a Blackberry and iPhone as well.  The differences in the way your site looks between different platforms might surprise you.  

3.    How functional is your website?

Slow loading pages are the most annoying thing a potential visitor can experience. In most cases, that potential customer clicks away before even seeing what you have to offer and becomes a former potential customer before you know it. 

Take the time to go through your entire website page by page as though you were     your ideal customer.  Do the pages load quickly enough?  If there is a link, does it work and does it go to where you expected it to?  Are there any grammatical errors present or spelling errors in any of the content?  Is your contact information readily available? 

The ultimate goal of this Website Reality Test is to ensure that your potential customers are welcomed into your site rather than driven away.  Make it easy for them to get around your site, find what they want (and what you’re selling) and become your customer. 

Make sure to stop by ProfessionalSpeakerPromotionOnline.com to find many other resources for successfully promoting your professional speaker career online.

Tags: authors and speakers, internet marketing, website development, website promotion
Posted in Uncategorized | | No Comments »

It’s hard for an author or speaker today to effectively promote their book or their speaking services without a website, even if they don’t do a lot of sales on-line.   But many people think having a website is as simple as purchasing a pre-made template or hiring someone off Craig’s List. 

While your website need not be flashy and complex, there are a number of tests you should put your site through to ensure it makes the grade.  Competition on the Internet can be fierce with the economy becoming more and more global and more people and companies using websites as part of their marketing strategy. 

The first impression is the most important on the web.  And that impression can last less than a minute as click happy page viewers come and go.  What would you say in answer to these questions about your website?

1.    Do People Know Where They Are Right Away? 

Do you have a logo that can be seen right away and that can visually describe the nature of your business?  it is important to grab your viewers attention right away, because before they start reading, they will take in your website visually.  Make sure you use a wide variety of pictures and images to convey the result people will get from using your services. 

Words are important as well, though, so make sure your company name is clearly visible immediately and that you have a tagline that tells people what you do.  It is also important for every page to have a powerful title that communicates to your viewer immediately where they are and what they can expect from the page. 

Try to be unique on your website, but never be modest or assume your customer will sell themselves.  Make sure your visitors are aware of who you are and what you can offer them right away. 

2.    Have you checked out your computer on various viewing platforms and browsers?

In the world of computers, nothing is created equal.  What looks great on Firefox might be a mess on Windows Explorer, and even on different versions of each.  Don’t take anything for granted.  Ask people you know and trust to view your website on at least 5 different monitor sizes, Windows XP, Vista and Windows 7 operating systems, and on PC as well as MAC computers.

If you cater to customers who use mobile devices a lot, check both a Blackberry and iPhone as well.  The differences in the way your site looks between different platforms might surprise you.  

3.    How functional is your website?

Slow loading pages are the most annoying thing a potential visitor can experience. In most cases, that potential customer clicks away before even seeing what you have to offer and becomes a former potential customer before you know it. 

Take the time to go through your entire website page by page as though you were     your ideal customer.  Do the pages load quickly enough?  If there is a link, does it work and does it go to where you expected it to?  Are there any grammatical errors present or spelling errors in any of the content?  Is your contact information readily available? 

The ultimate goal of this Website Reality Test is to ensure that your potential customers are welcomed into your site rather than driven away.  Make it easy for them to get around your site, find what they want (and what you’re selling) and become your customer. 

Make sure to stop by ProfessionalSpeakerPromotionOnline.com to find many other resources for successfully promoting your professional speaker career online.

Tags: authors and speakers, internet marketing, website development, website promotion
Posted in Uncategorized | | No Comments »

It’s hard for an author or speaker today to effectively promote their book or their speaking services without a website, even if they don’t do a lot of sales on-line.   But many people think having a website is as simple as purchasing a pre-made template or hiring someone off Craig’s List. 

While your website need not be flashy and complex, there are a number of tests you should put your site through to ensure it makes the grade.  Competition on the Internet can be fierce with the economy becoming more and more global and more people and companies using websites as part of their marketing strategy. 

The first impression is the most important on the web.  And that impression can last less than a minute as click happy page viewers come and go.  What would you say in answer to these questions about your website?

1.    Do People Know Where They Are Right Away? 

Do you have a logo that can be seen right away and that can visually describe the nature of your business?  it is important to grab your viewers attention right away, because before they start reading, they will take in your website visually.  Make sure you use a wide variety of pictures and images to convey the result people will get from using your services. 

Words are important as well, though, so make sure your company name is clearly visible immediately and that you have a tagline that tells people what you do.  It is also important for every page to have a powerful title that communicates to your viewer immediately where they are and what they can expect from the page. 

Try to be unique on your website, but never be modest or assume your customer will sell themselves.  Make sure your visitors are aware of who you are and what you can offer them right away. 

2.    Have you checked out your computer on various viewing platforms and browsers?

In the world of computers, nothing is created equal.  What looks great on Firefox might be a mess on Windows Explorer, and even on different versions of each.  Don’t take anything for granted.  Ask people you know and trust to view your website on at least 5 different monitor sizes, Windows XP, Vista and Windows 7 operating systems, and on PC as well as MAC computers.

If you cater to customers who use mobile devices a lot, check both a Blackberry and iPhone as well.  The differences in the way your site looks between different platforms might surprise you.  

3.    How functional is your website?

Slow loading pages are the most annoying thing a potential visitor can experience. In most cases, that potential customer clicks away before even seeing what you have to offer and becomes a former potential customer before you know it. 

Take the time to go through your entire website page by page as though you were     your ideal customer.  Do the pages load quickly enough?  If there is a link, does it work and does it go to where you expected it to?  Are there any grammatical errors present or spelling errors in any of the content?  Is your contact information readily available? 

The ultimate goal of this Website Reality Test is to ensure that your potential customers are welcomed into your site rather than driven away.  Make it easy for them to get around your site, find what they want (and what you’re selling) and become your customer. 

Make sure to stop by ProfessionalSpeakerPromotionOnline.com to find many other resources for successfully promoting your professional speaker career online.

Tags: authors and speakers, internet marketing, website development, website promotion
Posted in Uncategorized | | No Comments »

It’s hard for an author or speaker today to effectively promote their book or their speaking services without a website, even if they don’t do a lot of sales on-line.   But many people think having a website is as simple as purchasing a pre-made template or hiring someone off Craig’s List. 

While your website need not be flashy and complex, there are a number of tests you should put your site through to ensure it makes the grade.  Competition on the Internet can be fierce with the economy becoming more and more global and more people and companies using websites as part of their marketing strategy. 

The first impression is the most important on the web.  And that impression can last less than a minute as click happy page viewers come and go.  What would you say in answer to these questions about your website?

1.    Do People Know Where They Are Right Away? 

Do you have a logo that can be seen right away and that can visually describe the nature of your business?  it is important to grab your viewers attention right away, because before they start reading, they will take in your website visually.  Make sure you use a wide variety of pictures and images to convey the result people will get from using your services. 

Words are important as well, though, so make sure your company name is clearly visible immediately and that you have a tagline that tells people what you do.  It is also important for every page to have a powerful title that communicates to your viewer immediately where they are and what they can expect from the page. 

Try to be unique on your website, but never be modest or assume your customer will sell themselves.  Make sure your visitors are aware of who you are and what you can offer them right away. 

2.    Have you checked out your computer on various viewing platforms and browsers?

In the world of computers, nothing is created equal.  What looks great on Firefox might be a mess on Windows Explorer, and even on different versions of each.  Don’t take anything for granted.  Ask people you know and trust to view your website on at least 5 different monitor sizes, Windows XP, Vista and Windows 7 operating systems, and on PC as well as MAC computers.

If you cater to customers who use mobile devices a lot, check both a Blackberry and iPhone as well.  The differences in the way your site looks between different platforms might surprise you.  

3.    How functional is your website?

Slow loading pages are the most annoying thing a potential visitor can experience. In most cases, that potential customer clicks away before even seeing what you have to offer and becomes a former potential customer before you know it. 

Take the time to go through your entire website page by page as though you were     your ideal customer.  Do the pages load quickly enough?  If there is a link, does it work and does it go to where you expected it to?  Are there any grammatical errors present or spelling errors in any of the content?  Is your contact information readily available? 

The ultimate goal of this Website Reality Test is to ensure that your potential customers are welcomed into your site rather than driven away.  Make it easy for them to get around your site, find what they want (and what you’re selling) and become your customer. 

Make sure to stop by ProfessionalSpeakerPromotionOnline.com to find many other resources for successfully promoting your professional speaker career online.

Tags: authors and speakers, internet marketing, website development, website promotion
Posted in Uncategorized | | No Comments »

Have you visited Amazon.com or Comcast.com lately?   What was the first thing that came to mind when you arrived?  Most likely, it was something like:  “Terrific, now that I’m here, lets get to what I need.” 

Next, try to recall a web site that you came across that was “less effective”.  It might have looked like all the other cheesy sites out there, or just seemed to be done on the cheap.  I suspect that what came to mind when you saw that web site wasn’t “what can you sell me?”, but rather “is this a real company?”

A key component to an effective website on the Internet is trust. For authors and speakers who are selling their personalities, this fact is particularly critical.   A visitor to your site will click away and won’t return at any time they have reason to doubt your integrity.  In this article, you will discover some of the essential components that will cement a visitor’s belief in you and create an effective web site.

Number one is to make sure that your web site clearly identifies you as a real person.  Your site visitors should understand from the minute they arrive on your site that you are unique and different from all the others out there.  There are a number of ways you can meet this objective.  Pay careful attention that your website copy is in your own words and you might want to find website art to cement your message.  The core component is to never lose site of how you want to present yourself to your visitors. 

Secondly, your visitors must see immediately that you have a proven track record in your industry, just by viewing your web site.  One way to achieve this is through the strategic use of effective copy writing and testimonials.  Don’t hide your victories deep in your website, make sure they are well displayed on every page for your site visitors to view. 

And finally, your customers must sense through your site that you will be able to solve their problems.  Most visitors are so busy that they would be happy to stop looking for a solution to their problems and accept the one that you offer.  Your effective, believable website is your advertisement to make that happen.

Be sure to stop by ProfessionalSpeakerPromotionOnline.com to find many other resources for successfully promoting your professional speaking career online.

Tags: internet marketing, Professional Speaking, website development, website promotion
Posted in Uncategorized | | No Comments »

It’s hard for an author or speaker today to effectively promote their book or their speaking services without a website, even if they don’t do a lot of sales on-line.   But many people think having a website is as simple as purchasing a pre-made template or hiring someone off Craig’s List. 

While your website need not be flashy and complex, there are a number of tests you should put your site through to ensure it makes the grade.  Competition on the Internet can be fierce with the economy becoming more and more global and more people and companies using websites as part of their marketing strategy. 

The first impression is the most important on the web.  And that impression can last less than a minute as click happy page viewers come and go.  What would you say in answer to these questions about your website?

1.    Do People Know Where They Are Right Away? 

Do you have a logo that can be seen right away and that can visually describe the nature of your business?  it is important to grab your viewers attention right away, because before they start reading, they will take in your website visually.  Make sure you use a wide variety of pictures and images to convey the result people will get from using your services. 

Words are important as well, though, so make sure your company name is clearly visible immediately and that you have a tagline that tells people what you do.  It is also important for every page to have a powerful title that communicates to your viewer immediately where they are and what they can expect from the page. 

Try to be unique on your website, but never be modest or assume your customer will sell themselves.  Make sure your visitors are aware of who you are and what you can offer them right away. 

2.    Have you checked out your computer on various viewing platforms and browsers?

In the world of computers, nothing is created equal.  What looks great on Firefox might be a mess on Windows Explorer, and even on different versions of each.  Don’t take anything for granted.  Ask people you know and trust to view your website on at least 5 different monitor sizes, Windows XP, Vista and Windows 7 operating systems, and on PC as well as MAC computers.

If you cater to customers who use mobile devices a lot, check both a Blackberry and iPhone as well.  The differences in the way your site looks between different platforms might surprise you.  

3.    How functional is your website?

Slow loading pages are the most annoying thing a potential visitor can experience. In most cases, that potential customer clicks away before even seeing what you have to offer and becomes a former potential customer before you know it. 

Take the time to go through your entire website page by page as though you were     your ideal customer.  Do the pages load quickly enough?  If there is a link, does it work and does it go to where you expected it to?  Are there any grammatical errors present or spelling errors in any of the content?  Is your contact information readily available? 

The ultimate goal of this Website Reality Test is to ensure that your potential customers are welcomed into your site rather than driven away.  Make it easy for them to get around your site, find what they want (and what you’re selling) and become your customer. 

Make sure to stop by ProfessionalSpeakerPromotionOnline.com to find many other resources for successfully promoting your professional speaker career online.

Tags: authors and speakers, internet marketing, website development, website promotion
Posted in Uncategorized | | No Comments »