Mar
3
2010
“Technology Creates Love”. Winalite, started in 2007 in China, works by this principle. Their key product, love moon sanitary napkin is a blend of technology and thoughtfulness to deliver to women just what they want. This MLM enterprise has over the past three years extended its business to reach many countries. Here’s an analysis of the business and the income opportunity it offers.
Products
Love Moon sanitary napkin is the chief product of this enterprise. Other than this, Winalite sells baby diapers, shampoos and cell phones. The company has two huge state-of art manufacturing units in Guangdong and Chongqing.
Love Moon – Anion Technology
The company has used negative ion technology in the love moon sanitary napkins by providing an anion padding in the product. This padding is supposed to help eliminate bacteria and boost energy resources. Promoters attribute a lot more benefits to these anion paddings.
About The Winalite Business
Winalite was founded by Mr ChenHuai De in January, 2007 in China. The company gained popularity in a short span of two years because of its key product, love moon. Now the products are sold by distributors in several countries such as US, South Korea, Malaysia, Singapore, Indonesia, Philippines, Thailand, Taiwan and Hong Kong etc. The company has more than 5,00,000 distributors worldwide and the business has almost reached its billion dollars milestone in US alone.
The Business
There are 4 membership categories- silver, gold, platinum and diamond. Income is in the form of commissions, sponsorship bonus, multiplier bonus and leadership matching bonus. Apart from money, achievers get car incentives and family holiday packages.
The demand for women hygiene products is expected to swell significantly in future. This trillion dollar wave is said to have created the “tsunami of business opportunities”. Let’s see how close this is to the truth.
Benefits of Winalite
- Sanitary napkins are used every month. This means repeat business for the distributor.
- The quality of the product could be proven through a demo and that’s sure to make people buy the product. The anion technology’s unique to Winalite; this is a strong selling point.
Problems
- The product is women oriented. It might be difficult to sell face to face.
- There’s too much hype over the anion element. In a bid to generate income, some reps have assigned miracle-healing powers to these anion strips.
- It’s just not enough if you manage to sell these products to people you know. You need to do much more business to win a car or a trip for your family.
Competitors
Customers are familiar with well-known brands like Stayfree, Kotex and Always. You’ll have to compete with these established names to sell Lovemoon.
Conquering The Odds
Winalite seems to be a decent business to take up. However, if you want to enjoy the full benefit of what the business has to offer, you need to be proactive about marketing your products. You’d get much better response when you promote your products through a media like the internet than when you meet people individually. Network marketing success can be achieved with massive results when your not meeting people one by one. This way you get to convey your product information to many people at a time; this beats one to one marketing.