Apr
14
2010
Are green commercials the manner forward
Author: adminYou only need to watch the news to see another company being fined for destroying the environment or the rainforests to achieve higher profits.
Business such as Guidemegreen and the co-op offer a real alternative for people concerned with these issues and with businesses ( Tailored shirts ) that combine a strong ethical dimension in tandem with making profits. With corporate social responsibility the new buzz word, businesses need to have ethical values that are embedded in their company, the way they operate, and seek to make a contribution towards local communities where they are based and around the globe. It’s about giving back to people that are good enough to spend their hard earned money in your shop or on your website.
I started GuideMeGreen green directory to provide a platform for ‘green’ businesses and brands to reach consumers who are increasingly becoming ethically and environmentally conscious. By supporting and purchasing from companies listed on GuideMeGreen you are not only favouring ethical products, be they fair trade, organic or cruelty free, but you are having an effect on those businesses and brands that operate in an unethical manner. When consumers ‘vote with their wallets’ they are sending a warning to businesses to take their environmental and social responsibilities seriously, otherwise they run the risk of losing customers ( custom men’s shirts ) . If adequate people cost their money in the correct places,then things will start to change in this capitalist,interest hungry society that we live in.
Some instances contain Microsoft that has begun its own foundation to fight with assistance and Malaria in Africa and now Richard Branson has donated 10 years worth of benefit from his Virgin empire to environmental vocations. That is large than one billion pounds. Marks and Spencers the large retail chain in the UK recently operated an ethical goods corporation and said that this was its most successful ever. Many of the big retail companies are now seeing the benefits of offering a range of ethical goods for sale including ethical trainers, ethical shoes and t-shirts ( custom shirts ) . A majority of supermarkets in the UK are now becoming greener by fixing solar panels,and purchasing more food regionally. Companies are also increasingly using consultants to help them save electricity and improve their environmental policy which is good for both internal morale and externally to shareholders and other stakeholders.
