For a number of years statistics have shown the gay tourism market is expanding. More money is being identified as being spent by gay travelers who often are older and have more disposable income to spend on luxuries such as travel. Many tourism operators have identified with this niche market and other specialist gay tours, cruises, destinations etc. For this market.

With the growth in the market has come a validation of gay travel in general. This has come in the form of more promotion by regional travel boards trying to attract gay travelers. This has also been mirrored by hotels, tour operators and airlines.

With the mainstreaming of gay tourism the focus has moved away from highlighting traditional gay tourist spots to encompassing the entire range of destinations. Gay perspectives on attractions are also emerging - there are now more targeted books and it is not uncommon to see a title such as Gay perspective on the Prado Museum.

However many of gay tourists are undecided as to whether they themselves want purely gay options or not. For some who spend all their working lives in a gay situation a trip away is a chance for a change and some new perspectives. For some gay tourism options may be a little more expensive than the same options provided by mainstream operators.

Others in the gay travel market really enjoy the security of being with people who embrace a similar lifestyle choice. This gives them the chance to make new friends or if they are looking for love a chance of romance. This comfort factor is one of the reasons gay tourism continues to increase at a healthy rate.

The emergence of a recognized gay tourism market has meant more options are being publicized and developed. The general market has accepted gay travelers want to spend money and it would be silly to ignore them when providing services, tours and options.

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