New Energy Articles Blog

Truly, that is right.  Marketing is a game and it is one that all small business owners need to master if they want to run a successful business.      Have a look around your area.  Are there many businesses who do not advertise who are still in business.

For 8 years I was selling businesses and in all that time there were 2 successful businesses that stood out and why they stood out was because they both spent 10% of their Gross Profit on advertising.  There were the 2 most profitable businesses to come through our books.

It is the old adage, “you have to spend money to make money.”

A marketing campaign has to be one of the most important jobs a small business owner needs to do successfully and consistently. 

 There are 2 essential questions you must know the answers to: 

1.  What is your Unique Selling Point (USP), and 

2.  What do your clients want or need to buy

When times were good we always talked about what your customers want to buy, not what they need  to buy.  With the change in financial status of so many of your clients during 2008, a business owner now needs to think in terms of ‘what your customer needs to buy’.    

There is no doubt that buying trends have changed.  Because of the financial climate around the world, people are not spending the amount of money they used to and are saving more in case of anything going wrong with their financial situation.Customers are now buying what they need rather than what they want.  

So when you can answer the above two questions you can then start deciding what you are going to advertise, you can plan to find the required stock and even negotiate a deal so that you get the stock at a good price, allowing you to still make a healthy profit, even though it is going to be sold at ’sale price’ to your customers. 

During times as we will have during 2009, try never to special anything unless you have been able to purchase it in the first place at a very good price.You want to offer your clients a good deal so go out and find a supplier who will look at making you a good offer. 

Tags: advertising a business, blogging for business, creating a marketing plan, marketing, marketing blog, marketing plan, small business, small business marketing, small business marketing strategies

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