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A good email marketing campaign design results from several things.  Keeping it simple is the first and foremost, but if it contains a flashy headline and opening with no real content, you are unlikely to get the results you desire.   People avoid the ‘gimmicky’, so if yours is, you should consider a redesign as outlined below.

Begin with a newsletter format.  The Nielson Norman Group reports that the average email newsletter reader spends an average of fifty seconds in review.   However, a simple email is likely to hold a readers attention for only about four seconds.   So, a newsletter is a better choice because it will likely hold your readers attention for ten times as long. This now brings us to the ideal design of the newsletter or email.

The most import thing is to prepare an email marketing design that will not only capture the readers attention immediately, but will also pull in the reader for a much longer time.Typical recipients actually open a small fraction of emails received, and even those are mostly only briefly scanned for content.People respond differently to advertising design, so it is critical that you have a good understanding of the audience you are trying to reach and that you design your message to appeal to them specifically.

Because most emails are never opened, it is critical that your subject line stand out from the rest to ever have a chance.  Most email marketers personalize the subject line, as well as the actual body copy.   Your subject line must be presented in a way that clearly promises a unique and exeptional solution to a particular problem or issue.  Alternative, the subject line may challenge a commonly held belief or notion that your email marketing list target audience may hold.  Take a few days to list the subject lines that have compelled you to actually read an incoming email, then analyze them to understand why they worked with you.

Another of the key elements in your email design may involve the use of colors and graphics in ways that  that quickly call  the attention of your readers to key benefit statements and calls for action.  At the same time, be sure that the colors do not impact the flow of the narrative in a negative by integrating them smoothly, and that any graphics employed have a clear purpose other than to simply be pretty or attractive.Graphics and colors must be used only in a way that they clearly add to or enhance the message being presented.

Furthermore, because we know that when an email is actually opened, you only have four seconds or so to really get the readers attention, you have to present the critical elements or challenges of your message appear quickly and clearly.In addition, you need to present in a way that attracts the attention of the reader very quickly, but also teases or convinces them to read on to get even more good information.  

Most importantly, your email must have a clear call to action.  Be very specific about what you want them to do and provide them all the information and contact information they will need to get the action accomplished quickly.  For further information on how to successfully employ email marketing, visit Network Online Reviews for a variety of articles and reviews of email marketing products.

Tags: email marketing, email marketing campaign, email marketing design

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